With the summer months generally being slow months for online activities especially in the literary world. So, what is a primary online marketing author to do? Go to where ever the public is. When you go to the beach, take one of your own books. Someone is apt to ask you what are you reading?
When on vacation, leave your author cards everywhere you go. They are much lighter than an arm load of a few of your books. You will be surprised at who might pick it up and later ask questions about your work. Use the family road trip as a way to spread awareness about your books. You never know who is looking for what.
Even at the airport. Leave a card with the airport novelty store. They may order and carry your book. But keep in mind, that large international ones usually only carry those by the big publishing houses and well-known authors but it’s worth a try.
Don’t assume anything. Just because of your genre or character’s personality don’t assume who will be interested in reading your work. And as I said before, most of the times, those whom your work is geared toward most likely isn’t going to read it because they already have a favorite author in that genre. Like for example, most of my readers are men. That’s right. Most are guys. Believe it or not, guys read romance. They just don’t care much for the excessively emotional romance but they like love stories. You would think most would be moms due to the main character being a very protective mother, but most aren’t. Or at least those who have let me know they are familiar with the books aren’t Moms. Guys have told me they like how Ana always put Bea first regardless of what’s going down.
Another effective way to spread the word is use flyers. Most areas have community centers which have a public board. Use it. Schools, colleges and such have the same. Use them. Some places you must get permission first to post a flyer, but it’s usually isn’t hard to find the administrative office.
There are many creative ways to spread the word without costing you a cent. This paves the way for your Fall books you’ve spend your summer days getting ready.