I know you all have read advice on how to keep your audience entertained. How to keep your blog interesting. I learned after the first few months of blogging_it’s all depends who your audience is and what your blog is about? As to what will work and what will not work.
What works for some audiences doesn’t work for others. Like for example, if your blog is about whimsical, sentimental things then that’s the audience you’ll attractive. People who like sentimental things. Don’t try kittens and puppies if your blog is about death metal or dark fantasy. That’s just isn’t going to fly.
Sure, if you want to let everyone know you’re a normal person who like sentimental things who just happens to write scary things. That you aren’t a creepy person who lives sitting by your door with a chainsaw watching and waiting for someone to hack up and that all of this is fictional and the “real you” loves kittens, flowers, and puppies that’s fine but don’t put them near a scary book cover with a monster dripping blood.
When I first started blogging my first audience made it clear they didn’t want a truck load of pictures and videos. Saying they were perfectly capable of reading. They didn’t want a bunch of things from other blogs. Saying they didn’t mind it occasionally but some people fill their blogs with works from others. (I hadn’t noticed that, but I didn’t ask why not?) Adding, they didn’t want fairies. One told me they swatted fairies with their fly swatter. They were willing to tolerate a few dragons but don’t go overboard with them. These things may sound crude, but I didn’t take them that way. To me, it was invaluable information on what the public who was interested in my work wanted to see and read.
I knew from my writings it wouldn’t be of interest to a traditional romance audience. It would of interest to those who are likely to watch something like: “Inglorious Bastards,” “Hercules,” “Kill Bill,” “Xena, “The Gunslinger,” etc., because my characters are primarily action and kick butt. From their input, I learned they love the classics too. They like romance, but not the traditional romance. In short, if a character is lying down crying there better be a dogdone good season. LOL!
I have been told on many occasions they appreciated the articles on facts about variety of subjects.
If your blog is about books. Your books. Then your books are to be the central scene. I have learned that it’s best to keep it on books. Don’t try and turn it into a social media circus because some readers don’t like that. Especially not serious readers. That only work for light and casual readers. Serious reader will let you know loud and clear if they wanted to read things on a social media they would go to Facebook or Twitter.
If you are a writer, remember readers come to your blog to read about you and your books and occasionally your opinion on various subjects. If you start venturing off on too many non-literary topics they will read them for a while, at least mine’s will, but then someone cut in with a question like, “When will such and such book be available?”
If you are operating a personal blog about your life, then you have much more leeway in the subjects and contents. Anything that affects you and your life can be a part of your blog but if you are operating an author’s book blog then things can be a little tricky. It isn’t the same as personal blog. It’s best to follow the theme of your primary genre if you have several books.
Just remember, whatever you write isn’t going to please everyone every single time you post something, so don’t try. That’s impossible. You need all your brain cells for creating your next book. Not every single person isn’t going to find every single thing you write interesting. Which isn’t a bad thing at all. To each their own. Just do your best and keep your hard work which happens to be ‘your book” foremost on the blog because that’s what readers are coming for.
Also remember, no two blogs are the same. Play around with ideas and learn what works best for your blog and your audience.