Turning non-readers (casual readers) into avid readers. It can be done.

I’m learning that in the progress of turning non-readers or casual readers into frequent readers an author can find a loyal fan base.

I’m also learning there are many who are non-readers that can be turned into regular readers if you can get your work before them. Unfortunately, these aren’t people you will likely find on Goodreads and other platforms for readers. Not that these aren’t great places to find readers because they are, but just be prepared for the fact that most readers in these places already have their favorite author already writing in their favorite genre.

Non-readers aren’t people who will sign up to receive emails. But they are out there.  Most are in places you wouldn’t have guess. Places  like public parks, airports,  subways, laundromats, coffee cafes, supermarkets, etc. They can become your greatest advertisers because every time they see you they will ask how’s the writing going. And most important, they’ll tell all their friend about you and your book(s) because they know you or have at least seen you several times.

I find that if you introduce them to a genre and they likes it, they’ll usually enjoys it. I have also learned it’s harder to get people to detour from their favorite genre than to introduce new readers to a new genre, (your work). Most non readers do not have a preset mind frame. If they like it, they’ll read it. If not, then they won’t. They’re most likely to judge your work on your individual merit and not on someone else’ merit as avid readers are apt to do.

What comes to a lot of people’s minds when I said “non-reader” is a person who never picks up a book or haven’t read one in five or ten years. That’s not what I mean. Maybe I should’ve said “the causal readers.” They reads maybe one or two books a years. Now, they aren’t easy to persuade. Most are very picky and particular as to what will be their one book (s) for the year. But I’ve learned they are less likely to have a favorite author and stubbornly won’t read work by anyone. They are more flexible. So the next time you strike up a conversation with a stranger tell them about your work. You might be surprised. They just might like it.


adult reader

About unholypursuit

A. White, an award winning former librarian, who is also a long time member of Romantic Time and Publisher's Weekly. A. White has been writing for over fifteen years. She took classes in creative writing in college, specializing in ancient myths and legends. and later at a local community center while living in Chicago. In college she won the national contest to verbally list every country in the world, it's capital and ingenious language. Her works are mainly horror, fantasy, extreme, and sci-fi as well as, as some may says, "the truly strange predicament and puzzling." Books that I've written are "Clash with the Immortals, and eleven others which are part of the "Unholy Pursuit saga,". She has been working on the Chronicles since 2007. She wished to complete them all before introducing them to public so the readers wouldn't have to for the continuation to be written. The ideas of the book come from classic literature such as whose work greatly influence the world world such as Homer, Sophocles, Herodotus, Euripides, Socrates, Hippocrates, Aristophanes, Plato, Aristotle and many more. The "Book of Enoch" influenced the usage of Azazael as a main character and love interest. I created the primary main character from the Chronicle of Saints. I wanted to show them as real flesh and blood with thoughts, desires and yearning as any human. Not as they are so often depicted. So I created one of my own to show her as a real human that everyone can relate to.
This entry was posted in advice, book lovers, books, Fans, Friends, life, novel, paranormal romance,, Personal thoughts, Publishing Information, suggestions, wisdom, writers, writings. Bookmark the permalink.

5 Responses to Turning non-readers (casual readers) into avid readers. It can be done.

  1. Ann Harden says:

    You are right. It’s better to introduce your work on a format that isn’t over crowded with well established authors making millions.This is important now more than ever since they have taken away the leverage independent and small publishers had among the readers.

    On Wed, Aug 22, 2018 at 1:03 AM,

    Liked by 1 person

    • I thought about this when I first started marketing my books. It didn’t make sense to try and compete with a hundred year old company with millions of dollars to throw at marketing. With a 25,000 marketing budget you can make a crappy book sounds great but new authors don’t have that kind of budget. Now, most publishing firms leave a lot of the marketing up to the author and it can get very expensive very fast. So a smart author has to look for ways to trim the fat from the marketing cost. Spending a bundle doesn’t guarantee reviews or load down. Getting your name out there does.


  2. Absolutely awesome! ❤️🌎❤️

    Liked by 1 person

    • I reasoned there are many more people offline than online and everyone reads. They may not read all the time but most people read something some point in their lives. So I decided to go to the readers. Word of mouth is still a great advertiser.

      If the mountain won’t come to Muhammad, then Muhammad must go to the mountain.” I don’t know if my definition of this is the correct meaning of what this proverb means but to me it means. “If whatever I want won’t come to me then I’m going to it.”

      Liked by 1 person

  3. Many says:

    Excellent advice!

    Liked by 1 person

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