In Business Reciprocity is Important. Don’t be seduced into thinking that that which does not make a profit is without value. —Arthur Miller—

Don’t be seduced into thinking that that which does not make a profit is without value. —Arthur Miller—

Correct me if I’m wrong but I have seeing a lot of book promoting and advertising sites saying things like:

1. Existing US Amazon reviews must be 4.0 or better
2. Must have 5-10 reviews and numerous other rules

How are you supposed to get these reviews or rating if you can’t advertise? That makes no logical sense.

I have ran my own business and ran it well. I know you can’t make asinine rules and expect to survive. When your rules become too rigid customers leave and go elsewhere where they don’t have to jump through loops to spend their money.

No business is irreplaceable. You must work to accommodate your clients. No, I am not seeking to use any marketing service at the time I just noticed an increase of rules on such sites.

Seems to me since I returned online in 2016; Every day there’s something new for authors to learn about marketing, reviews, rating, and ect, and from where I’m viewing it, it hurt authors more than help them.

We all have seen businesses sink themselves with rigid rules.

Sure, rules are important and are to be abide by if you are to run a successful business. If an incident occurred which calls for that particular rule then apply it to that particular incident. Don’t brush paint entire policies contract with it. Most people online aren’t large enough for that kind of policy.
Another thing, in the business world reciprocity is very important. I partial put myself through college by selling products. I knew of others doing the same thing for different companies and we exchanged information. If I had a client looking for a specific product and I knew someone who had it. I told the other seller about them and they did the same for me.  If anyone was found not doing it then the rest of us stopped sharing with them.

In order to succeed in the business and selling books is a business you have to be willing to share. I don’t mean share your company’s secret. I mean share data and information. Return favors.Big Companies do it all the time. That’s how our names gets on so many companies mailing lists and we have never ordered from them.

Another thing, when conducting business you leave your personal taste behind. You don’t return favors based your personal preference unless you are running a religious organization. You might not like what the other person is doing, writing about, or selling. But that’s none of your business.(I don’t mean if it’s something racist or sexist.) Your goal is to get them to reciprocate your books or products as far and wide as possible. The only companies who can afford to exercise personal tastes in the business world are those whose items are in such a exquisite demand they can set their prices so high that the average person cannot afford them.
Don’t be seduced into thinking that that which does not make a profit is without value. —Arthur Miller—


About unholypursuit

A. White, a former librarian who is also long time member of Romantic Time and Publisher's Weekly. A. White has been writing for over fifteen years. She took classes in creative writing in college, specializing in ancient myths and legends. and at a local community center while living in Chicago. In college she won the national contest to verbally list every country in the world, it's capital and ingenious language. Her works are mainly horror, fantasy, extreme, and sci-fi as well as, as some may says, "the truly strange predicament and puzzling." Books that I've written are "Clash with the Immortals, and eleven others which are part of the "Unholy Pursuit saga,". She has been working on the Chronicles since 2007. She wished to complete them all before introducing them to public so the readers wouldn't have to for the continuation to be written. The ideas of the book come from classic literature such as whose work greatly influence the world world such as Homer, Sophocles, Herodotus, Euripides, Socrates, Hippocrates, Aristophanes, Plato, Aristotle and many more. The "Book of Enoch" influenced the usage of Azazael as a main character and love interest. I created the primary main character from the Chronicle of Saints. I wanted to show them as real flesh and blood with thoughts, desires and yearning as any human. Not as they are so often depicted. So I created one of my own to show her as a real human that everyone can relate to.
This entry was posted in advice, ANNOUNCEMENTTS, Artists, author, Author Pages, blogging, books, paranormal romance, and tagged , , . Bookmark the permalink.

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