A professional in marketing said it takes approximately three years for an to receive recognition online.

The other day I was talking to a friend of mine’s father about marketing. Asking him for advice. I couldn’t afford his service because this man was marketing before the days of the internet.
He asked what have I been doing so far?
I told him what I had been doing. Spending a lot of time in on and offline marketing but I explained the days I’m offline takes away from my online marketing.
As a professional marketer he said it takes approximately three years for most author to receive recognition online in contrast to almost instantly offline.

I agreed with the instant offline recognition.

He said he has seen books put out by big companies fall to the wayside although big bucks are spent in marketing it. According to him, the amount of money spent doesn’t always guarantee the book will become popular.

The wasn’t very encouraging news.

I asked him I thought the internet reached more people than you can reach offline? He said it does but if they aren’t paying attention then what good is the reach. Those you reach offline are listening to you and will remember what you said. They don’t a million other things to distract them from you. There’s no rankings or algorithm to push your book aside for another. During a book presentation it’s all about your book.

I agree, no one else can walk into your book presentation and start yelling “Herald! Herald!”

He suggested starting a local fan base first and then venturing onto the internet, so you will have supporters to help market your book. To start building your fan base before the book is published by asking local bookstores, libraries, and such will they carry it on their shelves??

Ask local book clubs to discuss it.

One thing he said is the second I spoke to someone who said. He said look the covers on the best sellers’ lists. He wishes authors would quit making book covers that look like a poster for a movie or a Marvel Comic book.

I asked what about if it’s an action or thriller?

He asked do you want your book to be dated?

I said no. I don’t.

He explained that what dated mean in the literary world is that someone can look at the cover and instantly pinpoint when it was written. Like for example all the tats on guys in romance novels. Twenty years from now, tattoos maybe passé. That’s great if you write something that becomes a classic or you become famous. But otherwise with all the covers start looking alike you get lost in the mass of eBooks.

He said select an iconic design so that anyone seeing it from afar can easily recognize it and say that “Such and Such”

He helped me created this cover for a short story that probably won’t be published until who knows when. But anyway, he was showing me what he means by creating an iconic image that people can easily recognize if they see it again. He said building, animals, and places are fine but don’t use a lot of modern human faces because people don’t actually remember them if the person’s face isn’t already famous.

He admitted that most online readers are between the ages of 12-30 and other genres outside of young adult aren’t going to do well online because what does this segment of society really knows about the real struggles of life? Or can relate to things they haven’t experienced.

He explained that earlier generations were exposed to the reality of life such sooner so yes, they could relate to not having the rent money or sitting in a cold house because they can’t pay the heating bill. Adding that all these elements play a role in whether or not you get the attention you are aiming for.

I asked about the keywords, SEO’s and such. According to him all that is fine if the reader wants to read that particularly book. But a site can get a thousand visitors per day and yet make no sale.

He said people must realize that all the marketing ventures are businesses. And that all businesses are out to make money. All are going to sell you a bunch of stuff you don’t need to make money. You must choose wisely in which you employ to market for you.

He did say that if other businesses had to depend solely on someone’s rating, word, opinions, and marketing to sell something they wouldn’t exist. Everyone would be out of business in a month or so. There would be no supermarkets and such.

He said he understand the literary rating and review system but he thinks it should have been devised in the last 150 years.

Wow! I didn’t realize it was that old!

He also said that every author could have mailing list online and off.

Advertisements

About unholypursuit

A. White, a former librarian who is also long time member of Romantic Time and Publisher's Weekly. A. White has been writing for over fifteen years. She took classes in creative writing in college, specializing in ancient myths and legends. and at a local community center while living in Chicago. In college she won the national contest to verbally list every country in the world, it's capital and ingenious language. Her works are mainly horror, fantasy, extreme, and sci-fi as well as, as some may says, "the truly strange predicament and puzzling." Books that I've written are "Clash with the Immortals, and eleven others which are part of the "Unholy Pursuit saga,". She has been working on the Chronicles since 2007. She wished to complete them all before introducing them to public so the readers wouldn't have to for the continuation to be written. The ideas of the book come from classic literature such as whose work greatly influence the world world such as Homer, Sophocles, Herodotus, Euripides, Socrates, Hippocrates, Aristophanes, Plato, Aristotle and many more. The "Book of Enoch" influenced the usage of Azazael as a main character and love interest. I created the primary main character from the Chronicle of Saints. I wanted to show them as real flesh and blood with thoughts, desires and yearning as any human. Not as they are so often depicted. So I created one of my own to show her as a real human that everyone can relate to.
This entry was posted in paranormal romance,. Bookmark the permalink.

16 Responses to A professional in marketing said it takes approximately three years for an to receive recognition online.

  1. I think I will be keeping the cover he designed in a matter of minutes.

    Like

  2. jenanita01 says:

    I would have liked to have seen the cover, but everything he said wasn’t exactly encouraging…

    Liked by 1 person

    • No, it wasn’t exactly encouraging not even to me and I was talking to him. LOL!
      He was speaking from a low budget marketing agenda. But I agree with him. I have seen books in the 1.00 stores put out by major publishing houses and wonder why are being sold for a dollar? When some are recently released. So, it’s true, spending a lot in promoting it doesn’t guarantee the success of a book. It’s up to the author to keep it on the public’s front.
      But I understood mainly what he was saying it’s going to take a lot of hard work and a lot of persistence to get your name out there and that it won’t happen over night. That by the third year you have been online people will start to recognize your icons and logos.
      I noticed when people see your book offline, they remembers you and your book much more ready than online. I guess it’s like he said. Offline you aren’t competing thousands of others for the limited attention span of the viewer.

      Liked by 1 person

      • jenanita01 says:

        Not very hopeful or encouraging then…

        Liked by 1 person

        • What he was saying is that he didn’t want to give anyone the illusion that one would become an overnight success and if not, don’t become discouraged. To be persistence in marketing and getting your name out there. That one need to try many different things. If one thing doesn’t work try another. But whatever you do don’t give up. It take time to build an online presence. Just as it does any other business or organization. Very few things become an overnight sensation. And when they do. The soon frizzle out.

          Liked by 1 person

          • jenanita01 says:

            I couldn’t give up if I tried, just need a little hope to carry on!

            Liked by 1 person

            • Jenna, that’s understandable. I know the feeling. Imagine yourself writing for yourself. Doing what you enjoy. Make your writing your enjoyment. Adopt it as your way of relaxing. We often get caught up in the frenzy of writing, marketing, the rules of what we could be doing and many other things and lose sight of why we started writing to begin with. If you can remember that reason then that’s all it takes. Block out everything and every one else. If you make yourself happy with your work then the encouragement will come naturally.

              Liked by 1 person

            • Like for example. My following is very low on Twitter and other social media sites considering how long I have been back online but I know that doesn’t determine the success of my books. I like to write them and some people like to read them. It has been a slow build up online but I don’t let it get to me because I know my stories are interesting and unusual. I figure in due time others will discover that too.

              Liked by 1 person

  3. A. White says:

    He also said don’t put all your marketing dollars in one place. Market online and offline.

    Like

  4. Pingback: A professional in marketing said it takes approximately three years for an author to receive recognition online. | The Novel: UnHoly Pursuit: Devil on my Trail

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.