The answer is yes. Your blog or book serve as a store front to your ideals, books or what may you’re presenting to the world. Just as with physical stores who do not receive lots of traffic or customers dry up and go out of business so will a blog.
Blogging isn’t easy and if you’re a full time writer you have limited time to blog. Between the marketing, and traveling to meet fans in person, and writing there’s very little time left for blogging.
Some writers try to set aside at least an hour or two a week to blog. Because maintaining contact with your fan base is just as important as writing your next book to thrill and entertain your fans.
I learned that fans are a lot more understanding than the pop media gives them credit for. If they know why you haven’t contacted them or replied, most are very understanding. 🙂