Marketing is the lifeline to selling books. But how much is too much?

[Original post was written two years ago. A lot have changed since, but the basic is still useful. ]

Whether you’re traditionally published, self published, or somewhere in between, authors these days are primarily responsible for marketing their own books. So, we have to think in a savvy business sense about it. Look at it from all angles. I stumbled upon this blog’s post listed below my owns. There were several interesting sites listed. Some free and some paid. Perhaps the most expensive are Netgallery and BookBub. I’ve heard they are both difficult to get accepted.

I have read several posts where marketing can easily run as much $1,000-2,000 or more. I suggest looking at many things before hiring a marketing firm.

  1. We all know it’s all about getting as many eyes on your book as possible, but keep in mind that neither paid promotions nor free marketing guarantee a set number of load downs or reviews. It’s all a-wait and-see chance we take. Marketing always is. So be sure you can afford to lose that amount before slapping down a huge payment.
  2.  Remember it’s very easy to spend lot a hefty fee and not get much out of it or sometime, nothing at all out of it. We all see it all the time. The author spends a zillion and as soon as the promotion is over the ranking drops.
  3.  Remember the same marking method doesn’t work for every book nor every genre. It’s going to perhaps several tries to truly learn which one works best for your genre.
  4.  Marketing is like anything else, if you do exactly what everybody else is doing, then you most likely won’t rise about the crowd. Strike out on your own and do something different. I’m not saying don’t pay these services. That’s a decision each author or their publisher must make for themselves, but every service doesn’t work well for every book. Check out ones who do well with your genre. An effective way is to learn who has used it and has written a book in your genre. If you find someone who used them in your genre and they have no reviews, then more likely it is not the one for your book. The posts are easily to find. Just type in ‘book marketing’ and you come up with thousands of posts from other authors and the assorted services they have used.
  5. I suggest testing the waters before spending a house mortgage payment on marketing. There are many free ones and cost efficient ones costing a lot less than a grand. I suggest try these first and getting your name out there before begging someone to let you spend a hefty fee.

(This is a reblog post below. Not one of my own. The words above are my own.) There are lots of recommended sites on this post. I can’t say I have used any of them so, I can’t say whether they are effective or not.

How I sold 1,000 books over the holidays #marketing #bestseller

How I sold 1,000 books over the holidays #marketing #bestseller

The link above show book marketing sites that are still functioning.

About unholypursuit

A. White, an award winning former librarian, who is also a long time member of Romantic Time and Publisher's Weekly. A. White has been writing for over fifteen years. She took classes in creative writing in college, specializing in ancient myths and legends. and later at a local community center while living in Chicago. In college she won the national contest to verbally list every country in the world, it's capital and ingenious language. Her works are mainly horror, fantasy, extreme, and sci-fi as well as, as some may says, "the truly strange predicament and puzzling." Books that I've written are "Clash with the Immortals, and eleven others which are part of the "Unholy Pursuit saga,". She has been working on the Chronicles since 2007. She wished to complete them all before introducing them to public so the readers wouldn't have to for the continuation to be written. The ideas of the book come from classic literature such as whose work greatly influence the world world such as Homer, Sophocles, Herodotus, Euripides, Socrates, Hippocrates, Aristophanes, Plato, Aristotle and many more. The "Book of Enoch" influenced the usage of Azazael as a main character and love interest. I created the primary main character from the Chronicle of Saints. I wanted to show them as real flesh and blood with thoughts, desires and yearning as any human. Not as they are so often depicted. So I created one of my own to show her as a real human that everyone can relate to.
This entry was posted in advice, ANNOUNCEMENTTS, author, Marketing, paranormal romance, and tagged , , . Bookmark the permalink.

15 Responses to Marketing is the lifeline to selling books. But how much is too much?

  1. kinge says:

    This is very helpful advice. The problem is We are so concerned with rankings and rating and we want immediate result. I self published a book a week ago and currently learning how to market while doing the marketing. The link at the end is much appreciated. Thanks

    Liked by 1 person

    • Kinge, thanks for visiting, sadly there’s too much concern with ratings and ranking, sometimes dampening the joy of writings.

      But the reason there is so much concern with rankings and emphasis on rating is that there are new books being published every day pushing yours aside. In order to keep yours upfront, to make money—the ranking is everything. It determines if your book is read or not. Our rankings determine how well we can keep it in the public’s eye on big sites like Amazon where we are competing against millions of other author’s books.

      Do I think it’s fair. No, not at all. Far too many fabulous books goes unnoticed all because of a rating and review systems forcing authors to bankrupt themselves in hope their books will be read.

      I agree, we want immediate result but that is not going to happen. It’s going to take persist marketing to keep a book on the front line of the tidal wave of books out there. But this is where blogging comes in handy. It’s a way to keep your books before your fans. Let your fans know what is going on with them.

      Blogging allow you to create your own little nook on the Internet especially for your book. On your blog, your books do not have to fight for space to be seen.

      The next time you offer your book for free look into some of the sites, such as those listed and submit your book to them as being offered for free at least seven to five days prior the book goes up for free and then they will tell their readers about your free book, increasing your download which increase your rating.

      Writing the book is the easy part. Marketing it is tough, but not impossible. Best of luck. I love the cover of your book.

      Liked by 1 person

      • kinge says:

        True, we are forced to keep up with the ratings and rankings for the sake of making sales which is the end goal. You’ve said it perfectly, writing is the easy part. Marketing the tougher climb.

        I created a landing page for the book. To offer details onthesame and I write about the book on my blog to sell the idea to the blogging community that I’m working to build. With the aim of creating a theme around the book.

        Sure, I will list the book prior and push for some marketing. I now understand the importance of reviews and book downloads even if they are free. They make the book more relevant in ratings and reviews. This being my first self published book, I have a very interesting journey ahead which I’m happy to take. Thank you. I appreciate the advice and detailed feedback.

        Liked by 1 person

  2. Brendan says:

    I am all the way with the lady in her effect to gain more sales, feedbacks, and reviews. I see she got lots of reviews .That is very good. I love to see an indie author soaring. I hoped it helped her sales, but I noticed they did not come cheap. The lady spent over a $1,000.00👎on marketing. She does not tell if the other sites made her any money. I don’t think that most indies can afford those prices. Especially, in these trying times. No offense meant, but I mean it would be nice if they could but I don’t see how this helps the average Indie author.

    Liked by 1 person

    • Yes, too, I noticed how much she had to spend in order to gander those reviews. That seemed like an awful lot of money to me. But bear in mind, this post was written two years ago and a lot has changed.

      I re-posted it mainly for the links to marketing sites. Some of the sites do have free forwarding of an author’s free book.


  3. craig lock says:

    Reblogged this on Internet Marketing (for "Non-techno beginners") and commented:

    Shared by “worst worst selling writer”

    Liked by 1 person

  4. Thank you for sharing this article. It is very inspiring.

    Liked by 1 person

  5. adolfo acosta says:

    Thank you.

    Liked by 1 person

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