Misogynoir is a form of misogyny directed strictly towards black women. It’s a form of hatred or dislike where race and gender both play roles in biased feelings and behavior. Sadly, negative portrayals of black women in popular culture are rampant.
Some describe Misogynoir as a double barrel shotgun aimed at one particularly segment of society.
Many probably never heard of the word is new but the concept is very old. The term was coined in 2010 by queer black feminist Moya Bailey, who created the term to address misogyny directed toward black women in American visual and popular culture. Trudy of Gradient Lair, a womanist blog about black women and art, media, social media, socio-politics and culture, has also been credited in developing the lexical definition of the term.
The concept is grounded in the theory of intersectionality, which analyzes how various social identities such as race, gender, class, and sexual orientation interrelate in systems of oppression. And how they affect solely black women and girls.